Yii Cai

As a product designer based in London and Shanghai, I am passionate about uncovering the cultural and physical characteristics of objects. My approach is to design with a deep respect for the object itself, bringing new interpretations into it through expressive forms reflecting its unique personality and contradictions.

Rejecting superficial typologies, I embrace the individuality and contradiction of objects and imbue them with new purpose and meaning. I see myself as a hunter of inspiration, wandering the creative landscape in search of random inspiration and unexpected connections. This hunting process involves reinterpreting the properties of objects through a contemporary lens and using visual language to playfully experiment with form and function.